- Making more money
- Decreasing expenses
- Increasing effeciency
Of course there are myriad ways of accomplishing these things, but of the methods that come to mind none are as easy or as cost effective as the thoughtful implementation of a gift card program. You may already offer gift certificates, and that's a good start, but lets take a quick look at the benefits of offering gift cards:
Increased Revenue (Make more money)
-Gift cards outsell paper gift certificates 4 to 1
-56% of customers spend more than the card value
-Encourages return visits as the gift cards can be reloaded
Operational Savings (Decrease expenses)
-Reduced administrative costs-Reduced theft and fraud
-Simplified reporting
More Convenient (Increase effeciency)
-Faster checkouts
-Easier to carry than gift certificates
-Consumers prefer plastic over paper and are more inclined to buy.
If you would like to find out more, you might find this article helpful: About.com/Giftcards
If you would like to start offering gift cards at your business, contact us! Get Gifted Here!
